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Retail Markets

The Social Utility

Utilities across the country are experimenting with various new ways to communicate with customers—from Twitter feeds to text alerts. But few utilities have figured out how to integrate new media channels into a coherent customer engagement approach. A multi-tiered strategy will best serve the needs of customers—and the utility.

Author Bio: 

Paul Woods is industry solutions lead at HP Exstream Enterprise Software.

Mastering multi-channel communications for customer service success.